Sunday, September 11, 2016

IN SEARCH OF EXCELLENCE by Tom Peters & Waterman

Various organizations continuously strive for getting best results in the market but even after following hardcore strategies only few company emerges as real winners. What factors make these few companies to get an edge over others, is very aptly described in this book. One of the classic work of Tom peters and Robert H. Waterman “IN SEARCH OF EXCELLENCE” is a widely quoted book on organizational effectiveness. 62 American companies were analyzed and their findings were reported with great insights. From the research of these companies an intelligent approach to organizing was developed known as Mckinsey 7-S framework. Companies which got qualified as excellent companies shared some very basic traits like best efforts for customer satisfaction, employees were treated as assets, organizational culture was flexible enough to account for required changes and at the same time was very strictly controlled. Eight such traits or principles were followed by these excellent companies and the same are very nicely described in this book. The findings of this book suggests that companies which were stamped as excellent prioritized simplicity over complexity in various organizational processes. This book is a must read to understand how these excellent companies performed simpler task in most effective way to turn them into their competitive strengths.

[Reviewed by Gautam Kumar who is a student of M Com at the Department of Commerce, Delhi School of Economics]

The Secret of joy in work is contained in one word – EXCELLENCE. To know how to do something well is to enjoy it. A Company can survive in the long run only when it is unique in whatever activities it performs. What sets great businesses apart? To answer this question Tom Peters & Robert H. Waterman, undertook a research project into the best run companies in the US. This was their search of excellence.

Their results provide a model of eight core principles for excellence that are narrated in a very simple and convincing way with tons of examples. Principles discussed in the book like ‘close to the customer’, productivity through people, benefitting from the management that is hands on and driven by values, considering employees as a source of quality make the book a good study of successful businesses as they continue to be very important even today. The authors are successful in proving  how crucial people are to business success. The model of excellence provides only the general framework but not the benchmark that will apply forever. Still it is one of the all-time classics of business management and a must read to get useful insights into the management theories and evolution.
 
 
[Reviewed by Kamaldeep Kaur Sarna who is a student of M Com at the Department of Commerce, Delhi School of Economics]